Movies light up the screens at Farmington Civic Theater once more

Virtual movie-watching events.

The Ruff Times, a community newspaper dedicated to downtown dogs. And maybe a treat or two for the pups that pass by.

Popcorn to go. Private screenings. Community outreach.

The Farmington Civic Theater has innovated a number of tools in its efforts to stay in the hearts and minds of the community. The 80-year-old movie theater was forced to turn off its projectors for much of 2020 as the COVID-19 pandemic gripped the state.

“One of the things that’s been very important, even going back to March, is that no business wants to be forgotten and you don’t want people to forget your name,” says Scott Freeman, general manager of the Farmington Civic Theater.
[read more...]