Shopping local just got easier in downtown Farmington with partnerships, tech, and retail

It was a decade ago when Small Business Saturday was first recognized, a shopping holiday first started by American Express to encourage people to shop at their locally-owned small businesses.

Taking place the Saturday after Thanksgiving, the shopping holiday is seen as a response to the juggernaut Black Friday and Cyber Monday sales typically offered by national chains and corporations, intended to draw attention back to the businesses owned by our friends and neighbors.

It’s a marketing campaign that has since taken on a life of its own, with small businesses and their communities using the opportunity to not only offer promotions and discounts on said Saturday, but often all weekend long.
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