How downtown Farmington's small businesses are making the best of a stay-at-home world
JENN MCKEE | WEDNESDAY, MAY 06, 2020

If the intoxicating scent of fresh-baked bread permeated Farmington’s air on Sunday, April 26th, it’s probably because 330 quarantined locals bought $5 baking kits and tuned in to Sunflour Bakehaus’ nearly five hour, free, live-streamed bread-making class.

“It seemed like almost everybody we knew was baking bread with us at the same time, which was really cool,” said Sunflour co-owner Becky Burns, whose husband, Jeff Pavlik, led the workshop in their home’s kitchen. “ … At first, we thought we were going to sell maybe 50 kits, but then it got to a point where making more kits seemed to be the only thing we were doing.”

Sunflour’s hugely popular bread-baking class is just one example of several downtown Farmington businesses’ attempts to serve, and stay connected with, their quarantined customer base via online tools like YouTube, Facebook Live, and Zoom.

Sidecar Slider Bar was among the first in town to make this pivot, having launched a daily “virtual happy hour” – often with a cocktail-making demonstration – on March 17, just one day after Michigan’s governor ordered the statewide closure of restaurants’ dining rooms.
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